Setting up a cost effective website
Once you have your business set up and your business plan detailed, one of your first priorities is often how you are going to market yourself. This may seen daunting but with tools like Wix, setting up a website needn’t be an expensive or time-consuming undertaking. Wix is a useful tool for small businesses as […]
AI for marketing: finding the customers who actually need you
Are you sure you know who you’re talking to in your marketing? Many businesses think they do. They might have a rough idea, – age range, location, industry. But broad guesses often lead to messages that don’t really land. Your audience isn’t just “small businesses” or “working parents.” It’s more specific than that. And if […]
Business success stories: Lorri Ritchie, Socially Mindful
Our latest business success story is based on our recent conversation with Lorri Ritchie of Socially Mindful, a London Colney-based Google and Meta ads consultant. Why did you approach STANTA for business advice? I had always worked in the corporate world as an employee but after having my daughter I decided I would set myself […]
What experiential marketing is and how it can help your business
Whatever size your business, exploring new ways to reach and engage with your audience is a vital part of growth and marketing strategy. Whilst traditional approaches to marketing offer easier to track metrics and a much clearer way to analyse return on investment, the high level of competition and saturation online and in media advertising […]
The importance of events as a marketing tool
If you want to build connections and drive brand engagement (and let’s face it, what small business doesn’t?), there are a variety of ways to reach out to others and achieve your goals, especially in this age of social media and smartphones. But while the online world has become a valuable addition to the marketer’s […]
What prospects really want to know before they buy from you!
I’m Jo Bayne of Oyster Studios Ltd and having worked as a retail buyer and in B2B sales it occurs to me that a key driver to unlocking that big sale is to truly understand exactly “What prospects really want to know before they buy from you!” There is no shortage of business books with their take […]
Is your business maximising digital technology?
UK SMEs are held back by digital immaturity according to research conducted by BuzzBoard forJohnston Press has found that 71% of SMEs in the UK are not meeting the needs of mobile shoppers and 44% still don’t have a website — despite the fact that 75% of British consumers shop online and 30% of online […]
How to develop Marketing Campaigns to drive Brand Awareness & Sales.
Lead generation is a pivotal part of any business strategy and a successful marketing campaign requires careful planning and execution. The reality is that there is no “one size fits all” sure-fire formulae to create a successful integrated campaign. Have you ever wondered how to develop a successful and engaging marketing campaign that delivers results? […]
Would I benefit by engaging a Marketing Agency ?
Outsourcing your design and marketing will help bring fresh ideas and expertise, whilst allowing you to focus on your core business. From helping a start up with developing a brand and writing a marketing plan to delivering cross channel marketing campaigns for an established business, agencies are a great resource for both tactical and strategic […]
Can online video marketing help you?
Video marketing, literally, is one to watch. Video is rapidly becoming the medium of choice and the major focus of digital marketing strategies for companies across the globe. It’s estimated that over 60% of companies have already planned for video marketing to dominate their promotional activity over the next few years. So whether you are […]
