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Marketing

What experiential marketing is and how it can help your business

Whatever size your business, exploring new ways to reach and engage with your audience is a vital part of growth and marketing strategy. Whilst traditional approaches to marketing offer easier to track metrics and a much clearer way to analyse return on investment, the high level of competition and saturation online and in media advertising […]

The importance of events as a marketing tool

If you want to build connections and drive brand engagement (and let’s face it, what small business doesn’t?), there are a variety of ways to reach out to others and achieve your goals, especially in this age of social media and smartphones. But while the online world has become a valuable addition to the marketer’s […]

What prospects really want to know before they buy from you!

I’m Jo Bayne of Oyster Studios Ltd and having worked as a retail buyer and in B2B sales it occurs to me that a key driver to unlocking that big sale is to truly understand exactly “What prospects really want to know before they buy from you!” There is no shortage of business books with their take […]

Is your business maximising digital technology?

UK SMEs are held back by digital immaturity according to research conducted by BuzzBoard forJohnston Press has found that 71% of SMEs in the UK are not meeting the needs of mobile shoppers and 44% still don’t have a website — despite the fact that 75% of British consumers shop online and 30% of online […]

How to develop Marketing Campaigns to drive Brand Awareness & Sales.

Lead generation is a pivotal part of any business strategy and a successful marketing campaign requires careful planning and execution. The reality is that there is no “one size fits all” sure-fire formulae to create a successful integrated campaign. Have you ever wondered how to develop a successful and engaging marketing campaign that delivers results? […]

Would I benefit by engaging a Marketing Agency ?

Outsourcing your design and marketing will help bring fresh ideas and expertise, whilst allowing you to focus on your core business.  From helping a start up with developing a brand and writing a marketing plan to delivering cross channel marketing campaigns for an established business, agencies are a great resource for both tactical and strategic […]

Can online video marketing help you?

Video marketing, literally, is one to watch. Video is rapidly becoming the medium of choice and the major focus of digital marketing strategies for companies across the globe. It’s estimated that over 60% of companies have already planned for video marketing to dominate their promotional activity over the next few years. So whether you are […]

64. Maslow’s Hierarchy of Needs and small business

Abraham Maslow published his theory in 1943 and it has been influential ever since. He believed a lot of psychological theory had been based on people with significant problems, so he studied people who were not clearly in difficulties, and came to a different perspective on motivation in particular. The theory is represnted as a pyramid with […]

50. Theodore Levitt interpreted for small business

Levitt was an academic, born in 1925, who wrote on many areas of marketing and business strategy, including possibly introducing the concept of globalisation. But his main claim to fame is probably an article he wrote for the Harvard Business Review in 1959, entitled Marketing Myopia. This identified that most businesses were defining their market by […]

14. Gladwell’s Tipping Point meets Anderson’s Long Tail for small business

Chris Anderson’s ‘Long Tail’ concept works with Malcolm Gladwell’s ‘Tipping Point’ to create results beyond expectation. Down in the Long Tail the niche opportunities exist, and every so often a success emerges – I have mentioned before Heather Gorringe’s WigglyWigglers.co.uk for instance. And here is where the Tipping Point concept comes in. From a remote rural worm-farming business […]