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The Gurus - Strategy

61. Corporate Strategy and Igor Ansoff for small business (part 2)

¬†Ansoff working on how corporates grew considered a number of important concepts taken up later by other writers, including the core capabilities of the organisation, its product and market scope (or marketing focus) and competitive advantage. The strategy for growth could exploit these factors and consider the options for development which Ansoff defined in his […]

60. Corporate Strategy and Igor Ansoff for small business (part 1)

Igor Ansoff (1918-2002) pretty much invented the¬†concept of corporate strategy – all of course based on large corporate organisations (he worked with Rand Corp and Lockheed). But small businesses also have to make strategic decisions so what he had to say can be relevant. Ansoff drew a qualitative line between strategic decisions which were fundamental […]