5 Reasons to Enter the Best Business Women Awards
If you’re a talented and dedicated female entrepreneur, it’s time your achievements were celebrated! And there are few better ways to show everyone just what a successful business you have built up than being a finalist or a recipient of an industry award. Here are 5 reasons to enter the Best Business Women Awards and […]
What experiential marketing is and how it can help your business
Whatever size your business, exploring new ways to reach and engage with your audience is a vital part of growth and marketing strategy. Whilst traditional approaches to marketing offer easier to track metrics and a much clearer way to analyse return on investment, the high level of competition and saturation online and in media advertising […]
The importance of events as a marketing tool
If you want to build connections and drive brand engagement (and let’s face it, what small business doesn’t?), there are a variety of ways to reach out to others and achieve your goals, especially in this age of social media and smartphones. But while the online world has become a valuable addition to the marketer’s […]
The Hertfordshire Business EXPO
Join STANTA on the 22 June 2015 at this prestigious event in The Arena St. Albans, which brings all of Hertfordshire business together for a single day of Learning, Development, Networking and the largest Business Exhibition in Hertfordshire. This is a perfect opportunity to meet the STANTA team, learn about what we can offer and […]
The Coalition and Business Partnerships
There is an interesting thread on the IOD group on Linkedin on the Cameron-Clegg partnership. There are a lot of sceptics around, but also a few who think it could change the face of politics in the UK. From a business perspective partnerships can work very well, but they are also often the cause of […]
69. Leadership in recession for small business – John Adair’s Action-Centred Leadership
Leadership has become a major management topic in recent years, and there is a tendency to think naturally about large teams and big corporations. Having yesterday attended a workshop of the Leadership Academy at the Open University the subject of leadership and leading out of recession is top of the mind. Small businesses usually lead the […]
68. Social Media for Small Business and PEST analysis
I attended some time ago an advanced social media workshop which is run for the St Albans Enterprise Agency by two of its licensees: FL1 Solutions and Cerco Communications. The social media offer a wealth of opportunities for small businesses and it is such a fast-moving and dynamic area that any business these days has to […]
67. Leadership thinking for small business (part 2)
Leadership for small business is essential but so often forgotten. We scanned some of the theories in the last of these. So what should a small business person do with all this theory? Most importantly, to be aware. Be aware of the need to lead as well as to manage your business; be aware of […]
66. Leadership thinking for small business (part 1)
We have been looking at some of the motivational theories and how they apply to small business. In the area of leadership, the gurus come by the pile, with lots of theory and not much evidence. What it is critical for a small business to know is that leadership is not the same as management, […]
65. Douglas McGregor’s Theory X and Theory Y for small business
McGregor published his book, The Human Side of Enterprise, back in 1960, and it has been influential ever since. He suggested 2 approaches to management. Theory X managers believe that employees do not like work and have to be managed with carrot and stick to get anything done; Theory Y managers believe that people get […]