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The Gurus - Selling and influencing people

24. Small businesses: getting them to change their mind without giving offence

Dale Carnegie has nine ways to achieve this, and as usual, they are simple and straightforward: but we still do not always follow this path: 1. Begin with praise and honest appreciation. The objective is to get them to work with you rather than against you, so start with what you agree with, or what you […]

23. Dale Carnegie on Winning People to Your Way of Thinking

Dale Carnegie comes up with 12 ways of winning people to your point of view – again, nothing that should not be obvious, but how often do we hear people not following these guidelines, and how often do we not follow them ourselves? Point 1: Avoid arguments – you are hardly ever going to win […]

22. Making Dale Carnegie’s precepts work for small business

Dale Carnegie’s six simple principles to make people like you: 1. be genuinely interested in them. 2. Smile! 3. Remember their names. 4. Listen well. 5. Reflect their interests. and 6. Make them feel important and do it sincerely. Simple but not easy. Most entrepreneurs are strong personalities, usually quite self confident and self-centred, and in a […]

21. Blindingly obvious advice for small business

When you write down Dale Carnegie’s advice in simple summary without the detail in the text it all sounds blindingly obvious. But then that’s true of much more academic business books too. The fact is that most things that are going to make most difference to most businesses are common sense and straightforward – just […]

20. How to win friends for small business

I am staying with gurus born in the nineteenth century for the moment – it seems incredible that they could still have something to say relevant to today, but most fundamentals never change. My next guru has more in common with personal development superstars like Tony Robbins and Stephen Covey than with the more academic […]