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Selling

What prospects really want to know before they buy from you!

I’m Jo Bayne of Oyster Studios Ltd and having worked as a retail buyer and in B2B sales it occurs to me that a key driver to unlocking that big sale is to truly understand exactly “What prospects really want to know before they buy from you!” There is no shortage of business books with their take […]

Is your business maximising digital technology?

UK SMEs are held back by digital immaturity according to research conducted by BuzzBoard forJohnston Press has found that 71% of SMEs in the UK are not meeting the needs of mobile shoppers and 44% still don’t have a website — despite the fact that 75% of British consumers shop online and 30% of online […]

What makes people buy?

October 27, 2014 by Richard Edwards,of Quatreus  There are a wide variety of things that influence a purchase decision – budget, timing and personal psychology to name a few; but there is one fundamental factor that brings all these influences together – value. Value is a subjective perception created through a blend of need, price and […]

22. Making Dale Carnegie’s precepts work for small business

Dale Carnegie’s six simple principles to make people like you: 1. be genuinely interested in them. 2. Smile! 3. Remember their names. 4. Listen well. 5. Reflect their interests. and 6. Make them feel important and do it sincerely. Simple but not easy. Most entrepreneurs are strong personalities, usually quite self confident and self-centred, and in a […]

21. Blindingly obvious advice for small business

When you write down Dale Carnegie’s advice in simple summary without the detail in the text it all sounds blindingly obvious. But then that’s true of much more academic business books too. The fact is that most things that are going to make most difference to most businesses are common sense and straightforward – just […]

20. How to win friends for small business

I am staying with gurus born in the nineteenth century for the moment – it seems incredible that they could still have something to say relevant to today, but most fundamentals never change. My next guru has more in common with personal development superstars like Tony Robbins and Stephen Covey than with the more academic […]