Your business reputation is critical to gaining and retaining customers. We all know that customer satisfaction is key to achieving this, but so to is customer perception, and in today’s world, how you are seen on social media says a lot about your business. This article provides a helpful framework to guide you through how […]
We all know the importance of social media to your business, but when was the last time you really thought about how you use it ? This article from PA Business Support will give you 5 hot tips on optimising your social media content.
Looking to grow your business internationally? Ensuring your website is as effective internationally as it is locally will improve your chances of success. For 5 tips for taking your website international this article from FL1 Digital guides you through the things you should be thinking about.
Some years ago I was reading the Sunday Times over the weekend and came across an article which was the perfect example of what I had been writing about the Long Tail, both as a reality and how the idea has become sufficiently established for it to help mould – or at least express – business views. The article […]
Summing up all the ideas in ‘The Long Tail’ by Chris Anderson into a series of do’s and don’ts for small business is pretty straightforward as he concludes the book with 9 Long Tail rules for web-based businesses (and some of these rules are also relevant for non-web-based businesses that use the web in some way). But […]
Chris Anderson’s ‘Long Tail’ concept works with Malcolm Gladwell’s ‘Tipping Point’ to create results beyond expectation. Down in the Long Tail the niche opportunities exist, and every so often a success emerges – I have mentioned before Heather Gorringe’s WigglyWigglers.co.uk for instance. And here is where the Tipping Point concept comes in. From a remote rural worm-farming business […]