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Building and preserving a good Social Media reputation

Your business reputation is critical to gaining and retaining customers. We all know that customer satisfaction is key to achieving this, but so to is customer perception, and in today’s world, how you are seen on social media says a lot about your business. This article provides a helpful framework to guide you through how […]

Grow your Brand with killer Social Media

We all know the importance of social media to your business, but when was the last time you really thought about how you use it ? This article from PA Business Support will give you 5 hot tips on optimising your social media content.

Expanding internationally?

Looking to grow your business internationally? Ensuring your website is as effective internationally as it is locally will improve your chances of success. For 5 tips for taking your website international this article from  FL1 Digital guides you through the things you should be thinking about.

The Coalition and Business Partnerships

There is an interesting thread on the IOD group on Linkedin on the Cameron-Clegg partnership. There are a lot of sceptics around, but also a few who think it could change the face of politics in the UK. From a business perspective partnerships can work very well, but they are also often the cause of […]

69. Leadership in recession for small business – John Adair’s Action-Centred Leadership

Leadership has become a major management topic in recent years, and there is a tendency to think naturally about large teams and big corporations. Having yesterday attended a workshop of the Leadership Academy at the Open University the subject of leadership and leading out of recession is top of the mind. Small businesses usually lead the […]

68. Social Media for Small Business and PEST analysis

I attended some time ago an advanced social media workshop which is run for the St Albans Enterprise Agency by two of its licensees: FL1 Solutions and Cerco Communications. The social media offer a wealth of opportunities for small businesses and it is such a fast-moving and dynamic area that any business these days has to […]

67. Leadership thinking for small business (part 2)

Leadership for small business is essential but so often forgotten. We scanned some of the theories in the last of these. So what should a small business person do with all this theory? Most importantly, to be aware. Be aware of the need to lead as well as to manage your business; be aware of […]

66. Leadership thinking for small business (part 1)

We have been looking at some of the motivational theories and how they apply to small business. In the area of leadership, the gurus come by the pile, with lots of theory and not much evidence. What it is critical for a small business to know is that leadership is not the same as management, […]

65. Douglas McGregor’s Theory X and Theory Y for small business

McGregor published his book, The Human Side of Enterprise, back in 1960, and it has been influential ever since. He suggested 2 approaches to management. Theory X managers believe that employees do not like work and have to be managed with carrot and stick to get anything done; Theory Y managers believe that people get […]

64. Maslow’s Hierarchy of Needs and small business

Abraham Maslow published his theory in 1943 and it has been influential ever since. He believed a lot of psychological theory had been based on people with significant problems, so he studied people who were not clearly in difficulties, and came to a different perspective on motivation in particular. The theory is represnted as a pyramid with […]

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