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For Seth Godin the Purple Cow is the eighth P of marketing – along with Product, Price, Promotion, Place or route to market, People, Physical Presence (branding) and Process – and it stands for ‘Be remarkable’. Yes, he is cheating a bit, but you get the point. There are a number of lessons that small […]
Seth Godin’s interesting comment on the changed world of marketing is that the formula that worked well in the past – go for the vanilla flavour, the volume popular product that appeals to the mass market, and create a really great advertising campaign to push it – does not work any more. I don’t quite […]
Seth Godin’s ‘Permission Marketing’ still focuses on what most small business would call large companies, but sings the praises of the flexibility of small business. I guess of the gurus he probably stands out as the one who is putting the labels on the marketing world in the post internet age. Whether he is truly […]
This blog was written after the end of a series of the TV show: The Apprentice, and it started me thinking about the relevance of large business experience to small business, and started a series of blogs that provide a round-up of classic business thinking but applied to small business. So everyone has had their say on […]