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Business Ideas

What experiential marketing is and how it can help your business

Whatever size your business, exploring new ways to reach and engage with your audience is a vital part of growth and marketing strategy. Whilst traditional approaches to marketing offer easier to track metrics and a much clearer way to analyse … Continued

The importance of events as a marketing tool

If you want to build connections and drive brand engagement (and let’s face it, what small business doesn’t?), there are a variety of ways to reach out to others and achieve your goals, especially in this age of social media … Continued

The Hertfordshire Business EXPO

Join STANTA on the 22 June 2015 at this prestigious event in The Arena St. Albans, which brings all of Hertfordshire business together for a single day of Learning, Development, Networking and the largest Business Exhibition in Hertfordshire. This is … Continued

The Coalition and Business Partnerships

There is an interesting thread on the IOD group on Linkedin on the Cameron-Clegg partnership. There are a lot of sceptics around, but also a few who think it could change the face of politics in the UK. From a … Continued

69. Leadership in recession for small business – John Adair’s Action-Centred Leadership

Leadership has become a major management topic in recent years, and there is a tendency to think naturally about large teams and big corporations. Having yesterday attended a workshop of the Leadership Academy at the Open University the subject of leadership … Continued

68. Social Media for Small Business and PEST analysis

I attended some time ago an advanced social media workshop which is run for the St Albans Enterprise Agency by two of its licensees: FL1 Solutions and Cerco Communications. The social media offer a wealth of opportunities for small businesses and … Continued

67. Leadership thinking for small business (part 2)

Leadership for small business is essential but so often forgotten. We scanned some of the theories in the last of these. So what should a small business person do with all this theory? Most importantly, to be aware. Be aware … Continued

66. Leadership thinking for small business (part 1)

We have been looking at some of the motivational theories and how they apply to small business. In the area of leadership, the gurus come by the pile, with lots of theory and not much evidence. What it is critical … Continued

65. Douglas McGregor’s Theory X and Theory Y for small business

McGregor published his book, The Human Side of Enterprise, back in 1960, and it has been influential ever since. He suggested 2 approaches to management. Theory X managers believe that employees do not like work and have to be managed … Continued

64. Maslow’s Hierarchy of Needs and small business

Abraham Maslow published his theory in 1943 and it has been influential ever since. He believed a lot of psychological theory had been based on people with significant problems, so he studied people who were not clearly in difficulties, and came to … Continued

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