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internet

SEO Keywords: a beginner’s guide

Small businesses can get more online exposure by using the right SEO keywords. Danielle Haley of Freelance SEO Essex explains how to optimise your ecommerce website to generate more traffic and increase your online sales leads   Small business owners … Continued

Building and preserving a good Social Media reputation

Your business reputation is critical to gaining and retaining customers. We all know that customer satisfaction is key to achieving this, but so to is customer perception, and in today’s world, how you are seen on social media says a … Continued

Grow your Brand with killer Social Media

We all know the importance of social media to your business, but when was the last time you really thought about how you use it ? This article from PA Business Support will give you 5 hot tips on optimising … Continued

Expanding internationally?

Looking to grow your business internationally? Ensuring your website is as effective internationally as it is locally will improve your chances of success. For 5 tips for taking your website international this article from  FL1 Digital guides you through the things you should … Continued

17. Long Tail example in the Sunday Times

Some years ago I was reading the Sunday Times over the weekend and came across an article which was the perfect example of what I had been writing about the Long Tail, both as a reality and how the idea has become sufficiently established … Continued

16. Long Tail Lessons for Small Business

Summing up all the ideas in ‘The Long Tail’ by Chris Anderson into a series of do’s and don’ts for small business is pretty straightforward as he concludes the book with 9 Long Tail rules for web-based businesses (and some of … Continued

14. Gladwell’s Tipping Point meets Anderson’s Long Tail for small business

Chris Anderson’s ‘Long Tail’ concept works with Malcolm Gladwell’s ‘Tipping Point’ to create results beyond expectation. Down in the Long Tail the niche opportunities exist, and every so often a success emerges – I have mentioned before Heather Gorringe’s WigglyWigglers.co.uk for instance. And … Continued