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The Gurus - Competitive Advantage

58. Michael Porter and Competitive Advantage for Small Business (part 8)

Having looked at the five forces Michael Porter identifies in Competitive Advantage, Porter goes on to develop a theory of  what he calls the Value Chain in business. This looks at the elements in any business (some of which will … Continued

57. Michael Porter and Competitive Advantage for Small Business (Part 7)

Michael Porter’s third generic strategy in Competitive Advantage is focus. In some ways, differentiation (see the last post) and focus go hand in hand. They are both ways of setting yourself apart from the competition and appealing most strongly to … Continued

56. Michael Porter and Competitive Advantage for Small Business (Part 6)

Michael Porter’s second generic strategy in Competitive Advantage is Product Differentiation. Product Differentiation is about your product being perceived as different from other competitive offerings. It may be that the difference is real – your product or service is faster, … Continued

55. Michael Porter and Competitive Advantage for Small Business (Part 5)

In Competitive Advantage, Michael Porter identified the five forces affecting market attractiveness and profitability which have been outlined in more detail in previous posts. These were Power of Customers, Power of Suppliers, Industry existing competition, the Threat of New Entrants … Continued

54. Michael Porter and Competitive Advantage for Small Business (Part 4)

Michael Porter’s book, Competitive Advantage, identified 5 forces that determine the likely profitability of a business, and we have discussed four of these in previous blogs, namely the Rivalry of Customers, of Suppliers and the level of internal market competition, representing … Continued

53. Michael Porter and Competitive Advantage for Small Business (Part 3)

Having looked at Michael Porter’s first three forces from  his book, Competitive Advantage, the internal ones of Buying Power of Customers, Buying Powere of Suppliers and the existing Competitive Rivalry in the industry, we can now move on to the … Continued

52. Michael Porter and Competitive Advantage for Small Business (Part 2)

The third of Michael Porter’s Five Forces affecting market attractiveness  identified in his 1985 book Competitive Advantage is the level of Competitive Rivalry in the Industry. The degree of competition affects the price a service can command and ultimately the … Continued

51. Michael Porter and Competitive Advantage for Small Business (Part 1)

Porter is the strategic planning and strategic marketing guru of the late eighties and nineties. He is very much one of the acedemic business gurus but his ideas – and even his vocabulary – have become part of the fabric … Continued