01727 837760

Our Top Tips for setting up a Web Development Business

Web development is a rapidly growing industry, and the demand for web developers is increasing all the time. For this reason more people are deciding to enter the web development job market, whether as graduates or through retraining for the role. If you are thinking of setting up your own web development business, here are some tips and guidance to help you.

Have a clear business idea

You will be competing against many other web developers for a share of the market, so it is important to assess your strengths and use them to your advantage. You may feel most comfortable with design-based work, or have a talent for conversion optimisation; either way, you could make this your niche and use your particular strength to stand out from the competition. Obviously it is important to have a sound, broad knowledge of the entire market, however, focusing on one particular aspect and making this look exceptional may catch the attention of potential customers and draw them in.

Gain experience

It is beneficial to gain as much experience as possible of the web development business, as you will have the opportunity to build upon your skills and knowledge and to learn from other businesses about how they operate. You might gather further ideas or spot gaps in the market, or perhaps learn from others’mistakes and see a way in which you could do things differently. Whether you work for an established web development company or look for freelance web development work, this can provide you with valuable experience as well as supporting you financially during the early days of your business. It will also provide you with some knowledge of the competition, as you will be able to see what other, similar companies are offering as well their price structure for the services they provide.

Sell yourself

You will need to make yourself and your business look outstanding, not just to customers but to anyone you come into contact with through your business, as recommendations and referrals are of vital importance. If someone is aware of your knowledge and expertise, even if they have not directly employed you themselves, they are more likely to recommend you to others. Make sure you have a presence on social media sites and use these to comment constructively in a way in which your skills can be highlighted.

Your website

Your own website is of course of crucial importance and must be of exceptional quality, as it is the perfect opportunity to display the skills you are hoping to market. Ensure that the design is eye-catching and that the site is as user-friendly and accessible as possible, as this will give potential customers an insight into what you are capable of and your web expertise.

These areas are of vital importance when setting up a web development business, and careful consideration of them in the early stages of your business can help you on your way to a successful, thriving business.

Quality Assured Member