Time: 10.00am - 12.00noon
This is an online course, the day before you will be sent the Zoom login invite.
Whether you are looking to set up a blog on your company website, or want to set up a personal blog, this course can help you to identify where to start.
Blogging is a great way to demonstrate your skills and credibility in your field. It raises your brand profile, demonstrates your expertise and helps you to rank on Google for a wider range of phrases.
Blogging is a key part of your online strategy. This course will help you to:
- Choose what to blog about and select your blog keywords
- Use of tags and categories
- How to optimise for search engines
- Looking at competitor blogs and what is working for them
- Raising your profile as a blogger and building links to your blog
- Checking your blog for technical issues that could prevent it ranking.
NB: this is not a web design course, so it won’t help you with the creation of your blog from a technical point of view.
This course is designed for people who are confident at editing and managing their own websites.
Your trainer: Emily Walker is a Digital Marketing Executive at a St Albans based digital marketing agency Wagada. She has worked in digital marketing, focusing on SEO and blog content for a number of years. She moved from an in-house role to Wagada, offering search engine optimisation, content marketing, including blog writing, digital marketing strategy and social media to a wide range of clients.
Course cost: £25
Free to Herts Start Up Programme (HSUP) clients. (Businesses under 3½ years old with a Hertfordshire postcode qualify to join HSUP). Call 01727 837760 to sign up.