01727 837760

01 May 2020

Online Market Research Essentials

Location:

Time: 09.30am - 12.00pm

THIS IS AN ONLINE COURSE, THE DAY BEFORE YOU WILL BE SENT THE ZOOM LOG-IN INVITE.

This is a course for new businesses who want to learn how to understand their target customers better – so they can reach more of them, connect with them better and sell more!

This course will help you:

  • Get more customers because you know where to find them and why they buy
  • Create products or service offerings that are exactly what they want
  • Create a branding and marketing that resonates with them and converts to sales
  • Make the right decisions about where to invest your time, money and effort in your business

Course Content

  • What is an ideal customer profile? And why you need one
  • The questions that actually matter because you can act on them
  • A three-step process: how to get answers to different types of question
  • Planning and doing focus groups and interviews
  • Surveys made simple
  • Pulling it all together: what have you found out and what are you going to do about it?

Your Trainer:

Isabel Lydall is a market research and consumer insight professional with nearly 20 years’ experience of helping grow businesses and brands. Curiosity & Clarity, her new business, helps entrepreneurs and small businesses learn how to research their target customers.

Cost: Free to Herts Start Up Programme clients, £50 to others.

This seminar forms an essential part of the Herts Start Up Programme, whereby businesses up to 3½ years old are entitled to 12 hours free business advice and training. Email advice@stanta.co.uk to join.

Click here to book