01727 837760

06 July 2021

Introduction to Facebook and Instagram Advertising

Location: Online

Time: 10.00am - 12.00noon

Aimed at businesses who already have an active Facebook and Instagram account and understand the basic workings of them but want to move on to the next level to use ads effectively.

What we’ll cover: 

  • The benefits of using Facebook and Instagram Ads for your business
  • The difference between designing an Ad Campaign and Boosting a post
  • Understanding how an Advertising Campaign is structured
  • Knowing which Objective to use in Ads Manager
  • How to build the different audiences
  • How to construct a high performing advert
  • Testing and measuring the success of your Campaigns
  • The basics of the Facebook Pixel

You will come out of this workshop with an understanding of how to design and effectively manage an advertising campaign for your business and how to measure its success.

Your Trainer: Kathryn Clarke of Luna Social is a social media coach and Facebook & Instagram Advertising specialist. She has a Diploma in Social Media Marketing and was trained by Emma Van Heusen, one of the leading Facebook Advertising experts in the UK. Kathryn is passionate about supporting SME’s and she offers 1:1 coaching, consultancy and management in social media marketing and Facebook & Instagram Advertising.

Cost: Free to Herts Start Up Programme clients, £25 to others.

This seminar forms an essential part of the Herts Start Up Programme, whereby businesses up to 3½ years old are entitled to 12 hours free business advice and training. Ring 01727 837760 to join.

Book here