01727 837760

14 June 2019

Facebook/Instagram/Pinterest for Business Workshop

Location: Stanta Business Center, Soothouse Spring, St Albans, UK

Time: 09.30am - 12.30pm

This workshop is aimed at businesses who have a knowledge of Facebook and Instagram but want to learn how to use these platforms for business.

Please bring a laptop and your social media log-ins. 


  • Maximising the effectiveness of your Page: Increasing the number of ‘Likes’; turning ‘Likes’ into customers
  • Driving traffic: Proven techniques for growing a targeted audience
  • Facebook tools: Latest technologies to better manage your Facebook activity
  • Advertising: how to target ads by location, keyword, connection, demographic etc
  • Sponsored stories: Boost visibility of community interactions to drive page ‘Likes’
  • Promoted Posts: Ensure your priority posts reach the largest possible audience
  • Facebook offers: Best practice to drive user sign-ups
  • The power of Custom and Lookalike audiences


  • Why this platform is so important and growing so rapidly
  • Using it for Business to Business
  • Links with Facebook and how to leverage them
  • New features coming e.g. booking
  • Community growth: How to grow a targeted follower base
  • Format fundamentals: Best practice use of photo filters and platform features
  • Using Instagram and Facebook adverts via MailChimp


  • Business accounts: Full overview of functionality available to businesses
  • Boosted pins: Maximising the use of this feature
  • Coupons and sales offers: Creating visually alluring coupons for Pinterest promotion
  • Pinterest competitions: Drive engagement levels with Pinterest contests
  • Maximising traffic: Techniques for maximising use of Pinterest to drive targeted traffic to your website

Sabra Swinson runs Kool Marketing and is a very well respected chartered marketer and social media expert.

Parking: Parking is available in front of the building.

Cost: Free to Herts Start Up Programme clients, £50 to others.

This seminar forms an essential part of the Herts Start Up Programme, whereby businesses up to 3½ years old are entitled to 12 hours free business advice and training. Ring 01727 837760 to join.

Click here to book