Facebook and Instagram Ads for Beginners
Location: Stanta Business Center, Soothouse Spring, St Albans, UK
Time: 10.00am - 12.00pm
Who is this course for?
This workshop is aimed at businesses who are new to Facebook and Instagram Advertising and would like to know how to use it effectively for their business.
Those attending should already have an active Facebook Page and Instagram account in place for their business and should be familiar with the basic workings of them.
What you will learn:
- The benefits of using Facebook and Instagram ads for your business
- The difference between designing an ad campaign and ‘boosting’ a post
- Understanding how an advertising campaign is structured
- The basics of the Facebook Pixel
- Knowing which objective to use in ads manager
- How to build different audiences
- How to construct a high performing advert
- An overview of re-targeting and how to map out an ads funnel
- Testing and measuring the success of your campaigns.
You will come out of this workshop with an understanding of how to design and effectively manage an advertising campaign for your business and how to measure its success.
About your trainer:
Kathryn Clarke from Luna Social is a paid advertising specialist, offering support in Facebook & Instagram and Google Advertising. She has a Diploma in Social Media Marketing and was trained by Emma Van Heusen, one of the leading Facebook Advertising experts in the UK and Kaity Griffin, owner of a top agency recognised by Google. Kathryn is passionate about supporting SME’s and she offers 1:1 coaching, consultancy and management in paid advertising.
Cost: £50
Free to Get Enterprising clients (businesses under 5 years old in St Albans and Harpenden district).
