Location: Poggenpohl St Albans, London Road, St Albans, UK
Time: 07.00am - 08.30am
About this Event
Are you looking for a fresh new approach to business networking?
Want to form meaningful relationships with other business owners in a safe environment?
Come along to the Apex 25 Open Day on 22nd October at Poggenpohl St Albans, on London Road. Our guest speaker is Bruce M McKinnon, author of the book ‘What’s Your Point?’ and developer of winning brand strategies for clients in the US and Europe for over 25 years.
£10 admission charge includes coffee and breakfast. All profits go to our nominated charity Home Start Hertfordshire.
Parking:NCP, London Road, St Albans, AL1 1NG
The Maltings Car Park, entrances are in Victoria Street and Marlborough Road off of London Road.
Our Guest Speaker – Bruce M McKinnon – How to Build your Brand Faster
Just back from Silicon Valley where he is launching his new book ‘What’s Your Point?’ Bruce M McKinnon has developed winning brand strategies for clients in the US and Europe for over 25 years.
Bruce’s mantra is that ‘every company needs a point’ – a sharp definition of their purpose that will stick in customers minds. However, making the choice about what that one point is can be hard to do. To meet this need, Bruce has developed an easy to follow process that will equip any business to create and benefit from their own brand strategy.
Bruce will be sharing some insights from the book as well as outlining the steps needed to make the point of your business relevant to customers and different from the competition.
As well as speaking to audiences around the world on all things brand, Bruce runs his own St Albans based brand consultancy and holds an MBA from the Cranfield School of Management.
“Bruce is an exceptional strategist, a personable leader with a great sense of humour, as I reflect on my own career in branding, he emerges as a valued mentor.
“Annette Von Koskull Head of Customer Development
“Bruce has that rare ability to be able to distill complex words and thoughts into a clear and focussed brand with the accompanying powerful messaging.
Andrew Buchanan Global Sales Director
Apex 25 is a business networking and support group. We’re a group of professionals who meet monthly in St Albans to grow our businesses, network and offer business support. Come along to this event to find out more.