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The Gurus

20. How to win friends for small business

I am staying with gurus born in the nineteenth century for the moment – it seems incredible that they could still have something to say relevant to today, but most fundamentals never change. My next guru has more in common with personal development superstars like Tony Robbins and Stephen Covey than with the more academic […]

19. Scientific Management for small business

From the previous article in this series you will hopefully have got an idea of what a small business might pick up from Frederick Winslow Taylor’s Scientific Management – an approach which is now a century old. This time I thought I would try to be a bit more prescriptive and just say what I think there […]

18. Small business help from beyond the grave

A spooky title – are we into seances? Well, no. But just because the business guru is no longer alive does not mean there are not a number of useful lessons for small business. For instance let’s go back a long way – Frederick Winslow Taylor died in 1917; he was born in 1856. His major […]

17. Long Tail example in the Sunday Times

Some years ago I was reading the Sunday Times over the weekend and came across an article which was the perfect example of what I had been writing about the Long Tail, both as a reality and how the idea has become sufficiently established for it to help mould – or at least express – business views. The article […]

16. Long Tail Lessons for Small Business

Summing up all the ideas in ‘The Long Tail’ by Chris Anderson into a series of do’s and don’ts for small business is pretty straightforward as he concludes the book with 9 Long Tail rules for web-based businesses (and some of these rules are also relevant for non-web-based businesses that use the web in some way). But […]

15. The economics of Anderson’s Long Tail for small business

Anderson puts very well, I think, the nature of the Long Tail when he says: “In the tyranny of physical space an audience too thinly spread is the same as no audience at all” and then goes on to show how the web has changed all this. The new economics is that demand keeps on […]

14. Gladwell’s Tipping Point meets Anderson’s Long Tail for small business

Chris Anderson’s ‘Long Tail’ concept works with Malcolm Gladwell’s ‘Tipping Point’ to create results beyond expectation. Down in the Long Tail the niche opportunities exist, and every so often a success emerges – I have mentioned before Heather Gorringe’s WigglyWigglers.co.uk for instance. And here is where the Tipping Point concept comes in. From a remote rural worm-farming business […]

13. More ‘Long Tail’ thoughts for small businesses

Much of the ‘Long Tail’ concept as Chris Anderson describes it is due to a process of democratisation driven by the web. Just as the democratisation of the ‘tools of production’ – the ready availability of PCs, digital cameras etc – has enabled users to create their own content, so the democratisation of the tools of distribution with the internet […]

12. How do potential clients in ‘The Long Tail’ find a small business?

Some argue that, despite ‘the long tail’ that has been uncovered by the development of the web (the many minor niches that suddenly can attract a supplier to the niche because they can now find a large enough audience to make it sustainable), the market is getting ever more focused on the ‘big hits’ and blockbusters. […]

11. Small business and exploiting ‘The Long Tail’ on the web

Chris Anderson – along with Seth Godin and Malcolm Gladwell – has been among the most influential writers about how new media are creating new dynamics. As Godin looks at the nature of marketing and the change to ‘Permission Marketing’ and Gladwell looked at the dynamics of getting and exploiting a following on the web, […]

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