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STANTA helps a record number of clients!

March and April were record months for STANTA, with 35 Herts Start Up Programme business advice sessions (the previous record was 20 in October and November)!  It is great that we are now receiving referrals from so many sources:  banks, St Albans Businesses FB page and website, Herts Growth Hub, accountants, Harpenden Connect and Business […]

Great progress from STANTA client The Hearts Milkbank

Interesting update from Dr Natalile Shenker, who received advice from us in 2016.  “I thought I’d update you on the progress with our milk bank, especially after all the help Mel gave me in the early days. We have changed our name to the Hearts Milk Bank (www.heartsmilkbank.org), and will be moving into premises at […]

YOUR NAME, YOUR BRAND

Naming your business is like laying the foundations of a building, says Katrina Burchell- Burchell Consulting BRANDS, DESIGNS, COPYRIGHT. If the name is strong and aligned with your company’s products or core values your business will grow strong and stand tall. Carelessly naming your company or your product or service can mean lost business or […]

STANTA expands its business advice team

We are pleased that MARK FORDHAM has formally joined the STANTA team as a business advisor. Mark spent his early career in banking with NatWest, looking after small businesses before moving into accountancy and audit.  In 2003 Mark set up his own business, TaxAssist Accountants, providing tax and accountancy services to small businesses.  Mark grew […]

80% of your business value is probably intangible

  – do you know what it is and how to protect it? © Katrina Burchell 2017 will explain all. Katrina Burchell is Founder of Burchell Consulting, IP Consultancy providing strategic and legal advice to small and medium sized businesses.  www.burchellconsulting.co.uk If you are a start-up or a small business you will undoubtedly have some […]

Grants now being offered

For Herts Start-Up programme clients, the following grants can be applied for (subject to eligibillity requirements and terms and conditions): Start Up Grant of £1,000 for businesses under 6 months old and £3,000 grant for businesses up to 3 yrs The grant can be used for expenses costs such as: marketing/promotional material (leaflets, business cards […]

Employed, or self-employed? That, is the question.

How businesses take on workers has come under the spotlight, with the government announcing an Employment Practices Review. And about time too! With zero-hour contracts, casual staff and so called ‘self-employed staff’, there is a lot to investigate. If your business uses self-employed people, this makes essential reading. We’re going to tell you what’s happening, […]

What experiential marketing is and how it can help your business

Whatever size your business, exploring new ways to reach and engage with your audience is a vital part of growth and marketing strategy. Whilst traditional approaches to marketing offer easier to track metrics and a much clearer way to analyse return on investment, the high level of competition and saturation online and in media advertising […]

Great start to Herts Start Up Programme

  I was impressed with the extensive knowledge and exciting ideas from both Mark and Mel and I came away with a headful of new thoughts. Please can you extend my appreciation to both men for inspiring me in my new business? That is what Elisabeth Grover of The Garden Sanctuary said after her first […]

The importance of events as a marketing tool

If you want to build connections and drive brand engagement (and let’s face it, what small business doesn’t?), there are a variety of ways to reach out to others and achieve your goals, especially in this age of social media and smartphones. But while the online world has become a valuable addition to the marketer’s […]

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