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What experiential marketing is and how it can help your business
Whatever size your business, exploring new ways to reach and engage with your audience is a vital part of growth and marketing strategy. Whilst traditional approaches to marketing offer easier to track metrics and a much clearer way to analyse … Continued
Great start to Herts Start Up Programme
I was impressed with the extensive knowledge and exciting ideas from both Mark and Mel and I came away with a headful of new thoughts. Please can you extend my appreciation to both men for inspiring me in my … Continued
The importance of events as a marketing tool
If you want to build connections and drive brand engagement (and let’s face it, what small business doesn’t?), there are a variety of ways to reach out to others and achieve your goals, especially in this age of social media … Continued
Top Tips to running a cost efficient small business
Aim for zero cost at all times How much can you get for free? Get office furniture by picking it up on Freecycle or the ‘free stuff’ section on Gumtree. Barter goods and services with other businesses. Look around the … Continued
Show off your best assets with Google’s Trusted Photography!
You will probably be familiar with Google Street View, the Google Maps feature that enables you to delve deeper into the 2D map and feel as if you’re walking down a street. You’ve probably even used it to see what … Continued
Five no-cost ways to motivate your employees
Here are five things a small-business owner can offer to motivate their employees, by Paul D Foster. 1 Flexibility The old school philosophy is you have to put in long hours because that’s what the boss had to do when … Continued
Weighing up the risks of alternative finance
Alternative finance is fast becoming the go-to place for business loans, especially as there are so many options to choose from. A host of alternative lenders that provide invoice discounting, merchant cash advances, peer-to-peer lending, crowdfunding and online business loans … Continued
STANTA wins FSB award
At STANTA we are very proud to have won the Community Business Award at the Federation of Small Business’s Awards dinner on June 11. Competition was stiff, with finalists from the charity and business sectors, including another St Albans company, Cheeky … Continued
The marketing benefits of a Google virtual tour
Google is, without a doubt, the biggest internet search engine in the UK today, if not the world. In fact, “Google” is now commonly used as the verb for finding something on the internet. Google are more than just a … Continued
The A-Z of Fulfilment for your Ecommerce
When upscaling your business, you may decide to outsource particular operations in order to make time to concentrate on areas of the business that can be done by only you. A popular operation to outsource is fulfilment. Fulfilment houses can … Continued
