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5. And finally Seth Godin’s ‘Unleashing the Ideasvirus’

Godin published this book in 2001 – effectively a model for building a customer base in the world of new media opportunities. Word-of-mouth has always been important and been able to create rapid growth of awareness, but in the internet age this can be exponential. If the idea is right it will be taken up […]

4. Seth Godin’s ‘Purple Cow’ interpreted for small business

For Seth Godin the Purple Cow is the eighth P of marketing – along with Product, Price, Promotion, Place or route to market, People, Physical Presence (branding) and Process – and it stands for ‘Be remarkable’. Yes, he is cheating a bit, but you get the point. There are a number of lessons that small […]

3. Why play it safe?

Seth Godin’s interesting comment on the changed world of marketing is that the formula that worked well in the past – go for the vanilla flavour, the volume popular product that appeals to the mass market, and create a really great advertising campaign to push it – does not work any more. I don’t quite […]

2. So what has Seth to say to small business?

Seth Godin’s ‘Permission Marketing’ still focuses on what most small business would call large companies, but sings the praises of the flexibility of small business. I guess of the gurus he probably stands out as the one who is putting the labels on the marketing world in the post internet age. Whether he is truly […]

1. The Apprentice Hullaballoo

This blog was written after the end of a series of the TV show: The Apprentice, and it started me thinking about the relevance of large business experience to small business, and started a series of blogs that provide a round-up of classic business thinking but applied to small business. So everyone has had their say on […]

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