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Marketing

What experiential marketing is and how it can help your business

Whatever size your business, exploring new ways to reach and engage with your audience is a vital part of growth and marketing strategy. Whilst traditional approaches to marketing offer easier to track metrics and a much clearer way to analyse … Continued

The importance of events as a marketing tool

If you want to build connections and drive brand engagement (and let’s face it, what small business doesn’t?), there are a variety of ways to reach out to others and achieve your goals, especially in this age of social media … Continued

SEO Keywords: a beginner’s guide

Small businesses can get more online exposure by using the right SEO keywords. Danielle Haley of Freelance SEO Essex explains how to optimise your ecommerce website to generate more traffic and increase your online sales leads   Small business owners … Continued

What prospects really want to know before they buy from you!

I’m Jo Bayne of Oyster Studios Ltd and having worked as a retail buyer and in B2B sales it occurs to me that a key driver to unlocking that big sale is to truly understand exactly “What prospects really want to know … Continued

Is your business maximising digital technology?

UK SMEs are held back by digital immaturity according to research conducted by BuzzBoard forJohnston Press has found that 71% of SMEs in the UK are not meeting the needs of mobile shoppers and 44% still don’t have a website … Continued

How to develop Marketing Campaigns to drive Brand Awareness & Sales.

Lead generation is a pivotal part of any business strategy and a successful marketing campaign requires careful planning and execution. The reality is that there is no “one size fits all” sure-fire formulae to create a successful integrated campaign. Have … Continued

Would I benefit by engaging a Marketing Agency ?

Outsourcing your design and marketing will help bring fresh ideas and expertise, whilst allowing you to focus on your core business.  From helping a start up with developing a brand and writing a marketing plan to delivering cross channel marketing … Continued

Can online video marketing help you?

Video marketing, literally, is one to watch. Video is rapidly becoming the medium of choice and the major focus of digital marketing strategies for companies across the globe. It’s estimated that over 60% of companies have already planned for video … Continued

64. Maslow’s Hierarchy of Needs and small business

Abraham Maslow published his theory in 1943 and it has been influential ever since. He believed a lot of psychological theory had been based on people with significant problems, so he studied people who were not clearly in difficulties, and came to … Continued

50. Theodore Levitt interpreted for small business

Levitt was an academic, born in 1925, who wrote on many areas of marketing and business strategy, including possibly introducing the concept of globalisation. But his main claim to fame is probably an article he wrote for the Harvard Business Review … Continued

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