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Building Customer Loyalty Online

Customer loyalty has always been a key component of marketing a business, but for internet businesses this can pose an extra challenge. With so many companies vying for custom and consumers having an abundance of choice offered by the internet, … Continued

68. Social Media for Small Business and PEST analysis

I attended some time ago an advanced social media workshop which is run for the St Albans Enterprise Agency by two of its licensees: FL1 Solutions and Cerco Communications. The social media offer a wealth of opportunities for small businesses and … Continued

67. Leadership thinking for small business (part 2)

Leadership for small business is essential but so often forgotten. We scanned some of the theories in the last of these. So what should a small business person do with all this theory? Most importantly, to be aware. Be aware … Continued

65. Douglas McGregor’s Theory X and Theory Y for small business

McGregor published his book, The Human Side of Enterprise, back in 1960, and it has been influential ever since. He suggested 2 approaches to management. Theory X managers believe that employees do not like work and have to be managed … Continued

64. Maslow’s Hierarchy of Needs and small business

Abraham Maslow published his theory in 1943 and it has been influential ever since. He believed a lot of psychological theory had been based on people with significant problems, so he studied people who were not clearly in difficulties, and came to … Continued

49. Tom Peters Thriving on Chaos for Small Business (part 11)

Tom Peters’ book, Thriving on Chaos (1987), which overthrew or updated his thoughts in In Search of Excellence, comes up with 12 keys to success in the new world he saw as emerging in the late eighties, and these are … Continued

29. Peter Drucker in his own words interpreted for small business 1

“The purpose of business is to create a customer”. It sounds slightly strange, but I think it gets to the heart of the matter. Firstly it puts the focus firmly on the most important person in the business, the customer. … Continued

17. Long Tail example in the Sunday Times

Some years ago I was reading the Sunday Times over the weekend and came across an article which was the perfect example of what I had been writing about the Long Tail, both as a reality and how the idea has become sufficiently established … Continued

16. Long Tail Lessons for Small Business

Summing up all the ideas in ‘The Long Tail’ by Chris Anderson into a series of do’s and don’ts for small business is pretty straightforward as he concludes the book with 9 Long Tail rules for web-based businesses (and some of … Continued

15. The economics of Anderson’s Long Tail for small business

Anderson puts very well, I think, the nature of the Long Tail when he says: “In the tyranny of physical space an audience too thinly spread is the same as no audience at all” and then goes on to show … Continued

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