51. Michael Porter and Competitive Advantage for Small Business (Part 1)
Porter is the strategic planning and strategic marketing guru of the late eighties and nineties. He is very much one of the acedemic business gurus but his ideas – and even his vocabulary – have become part of the fabric of how we talk about business and marketing. His terms competitive advantage and the value chain […]
18. Small business help from beyond the grave
A spooky title – are we into seances? Well, no. But just because the business guru is no longer alive does not mean there are not a number of useful lessons for small business. For instance let’s go back a long way – Frederick Winslow Taylor died in 1917; he was born in 1856. His major […]
