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Competitive Advantage

SEO Keywords: a beginner’s guide

Small businesses can get more online exposure by using the right SEO keywords. Danielle Haley of Freelance SEO Essex explains how to optimise your ecommerce website to generate more traffic and increase your online sales leads   Small business owners … Continued

Is your business maximising digital technology?

UK SMEs are held back by digital immaturity according to research conducted by BuzzBoard forJohnston Press has found that 71% of SMEs in the UK are not meeting the needs of mobile shoppers and 44% still don’t have a website … Continued

69. Leadership in recession for small business – John Adair’s Action-Centred Leadership

Leadership has become a major management topic in recent years, and there is a tendency to think naturally about large teams and big corporations. Having yesterday attended a workshop of the Leadership Academy at the Open University the subject of leadership … Continued

68. Social Media for Small Business and PEST analysis

I attended some time ago an advanced social media workshop which is run for the St Albans Enterprise Agency by two of its licensees: FL1 Solutions and Cerco Communications. The social media offer a wealth of opportunities for small businesses and … Continued

67. Leadership thinking for small business (part 2)

Leadership for small business is essential but so often forgotten. We scanned some of the theories in the last of these. So what should a small business person do with all this theory? Most importantly, to be aware. Be aware … Continued

66. Leadership thinking for small business (part 1)

We have been looking at some of the motivational theories and how they apply to small business. In the area of leadership, the gurus come by the pile, with lots of theory and not much evidence. What it is critical … Continued

65. Douglas McGregor’s Theory X and Theory Y for small business

McGregor published his book, The Human Side of Enterprise, back in 1960, and it has been influential ever since. He suggested 2 approaches to management. Theory X managers believe that employees do not like work and have to be managed … Continued

64. Maslow’s Hierarchy of Needs and small business

Abraham Maslow published his theory in 1943 and it has been influential ever since. He believed a lot of psychological theory had been based on people with significant problems, so he studied people who were not clearly in difficulties, and came to … Continued

62. Frederick Herzberg and motivation for small business

I thought it might be time to consider some gurus on the people side of business. Herzberg’s 1959 book, The Motivation to Work, has had a great influence – and if you do not employ anyone, please do not stop reading … Continued

61. Corporate Strategy and Igor Ansoff for small business (part 2)

 Ansoff working on how corporates grew considered a number of important concepts taken up later by other writers, including the core capabilities of the organisation, its product and market scope (or marketing focus) and competitive advantage. The strategy for growth … Continued

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