01727 837760

21 February 2018

Facebook and Instagram for Business Seminar

Location: Stanta Business Center, Soothouse Spring, St Albans, United Kingdom

Time: 09.30am to 12.30pm

This workshop is aimed at businesses who have a knowledge of Facebook and Instagram but want to learn how to use these platforms for business. Please bring a laptop and your social media log-ins.  

To facilitate maximum learning please set up an advertising account before attending; this will not cost anything but FB will need your credit card.



  • Maximising the effectiveness of your Page: Increasing the number of ‘Likes’; turning ‘Likes’ into customers
  • Driving traffic: Proven techniques for growing a targeted audience
  • Facebook tools: Latest technologies to better manage your Facebook activity
  • Advertising: how to target ads by location, keyword, connection, demographic etc
  • Sponsored stories: Boost visibility of community interactions to drive page ‘Likes’
  • Promoted Posts: Ensure your priority posts reach the largest possible audience
  • Facebook offers: Best practice to drive user sign-ups
  • The power of Custom and Lookalike audiences

Instagram  Why this platform is so important and growing so rapidly

  • Using it for Business to Business
  • Links with Facebook and how to leverage them
  • New features coming e.g. booking
  • Community growth: How to grow a targeted follower base
  • Format fundamentals: Best practice use of photo filters and platform features
  • Using Instagram and Facebook adverts via MailChimp

Sabra Swinson from Cerco Communications is the trainer.  Sabra (a STANTA tenant), is high regarded and knowledgeable social media expert.   Cost:  £50 No cost if you are already part of the Herts Start Up (HSUP)*  programme (via STANTA, Wenta or Dacorum) *You can join HSUP, if you have a Hertfordshire postcode and your micro business is under 3½ years old – call 01727 837760 to register before booking the course.      

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