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How to develop Marketing Campaigns to drive Brand Awareness & Sales.

Lead generation is a pivotal part of any business strategy and a successful marketing campaign requires careful planning and execution. The reality is that there is no “one size fits all” sure-fire formulae to create a successful integrated campaign. Have you ever wondered how to develop a successful and engaging marketing campaign that delivers results? […]

Would I benefit by engaging a Marketing Agency ?

Outsourcing your design and marketing will help bring fresh ideas and expertise, whilst allowing you to focus on your core business.  From helping a start up with developing a brand and writing a marketing plan to delivering cross channel marketing campaigns for an established business, agencies are a great resource for both tactical and strategic […]

Our Top Tips for setting up a Web Development Business

Web development is a rapidly growing industry, and the demand for web developers is increasing all the time. For this reason more people are deciding to enter the web development job market, whether as graduates or through retraining for the role. If you are thinking of setting up your own web development business, here are […]

Can online video marketing help you?

Video marketing, literally, is one to watch. Video is rapidly becoming the medium of choice and the major focus of digital marketing strategies for companies across the globe. It’s estimated that over 60% of companies have already planned for video marketing to dominate their promotional activity over the next few years. So whether you are […]

What you need to know about business contracts

Even if you don’t think your business uses or needs contracts to trade, then there is something very important you need at least to know – a contract exists where any trading takes place, whether there is something on paper or not. A customer buying even the smallest item from a shop is entering into […]

Starting out as a Sole Trader or Limited Company?

In today’s ever-changing economic climate, the numbers of people becoming self-employed are on the increase. For some it is because they are attracted to the freedom and choice that being one’s own boss brings, whereas for others, finding long-term employment is becoming more difficult as companies are offering fewer permanent positions, so working as a […]

What does it take to cut a 30th birthday cake?

The answer, in the case of STANTA is an MP and two Mayors! Last month at OAs Sports Club, St Albans MP Anne Main joined St Albans City and District Mayor, Annie Brewster and new Harpenden Mayor, Mary Maynard to cut the cake, which featured STANTA’s new logo, designed by STANTA Director, Aarti Parmar of […]

What everyone should know about CRM

Author, Nadia Finer is the founder of smartli.co– helping start-ups and small businesses work smarter.  A CRM is a useful tool which enables small businesses to organize and cultivate their customer relationships. It’s usually a cloud based system which retains details about your customers, prospective customers and contacts in one shared secure location, which everybody […]

Fulfilment tips for your Ecommerce Start Up

Logistics is one of the most vitally important stages in a customer’s journey and for many start-up businesses it is the bane of their lives. Companies need to have a process for dealing with their order fulfilment and must be on top of handling the supply of packaging materials, postage accounts and accurate picking and […]

Staff Training Ideas for Small Businesses

For a small business in particular, people can be its biggest asset. When the body of staff is small, the individuals within that body each make a significant impact on your business’s image, productivity, and profits. Keeping your best assets motivated and knowledgeable is crucial but can be expensive and time-consuming.   Your training options […]

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