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3. Why play it safe?

Seth Godin’s interesting comment on the changed world of marketing is that the formula that worked well in the past – go for the vanilla flavour, the volume popular product that appeals to the mass market, and create a really … Continued

2. So what has Seth to say to small business?

Seth Godin’s ‘Permission Marketing’ still focuses on what most small business would call large companies, but sings the praises of the flexibility of small business. I guess of the gurus he probably stands out as the one who is putting … Continued

1. The Apprentice Hullaballoo

This blog was written after the end of a series of the TV show: The Apprentice, and it started me thinking about the relevance of large business experience to small business, and started a series of blogs that┬áprovide a round-up … Continued

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