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Anderson puts very well, I think, the nature of the Long Tail when he says: “In the tyranny of physical space an audience too thinly spread is the same as no audience at all” and then goes on to show … Continued
Chris Anderson’s ‘Long Tail’ concept works with Malcolm Gladwell’s ‘Tipping Point’ to create results beyond expectation. Down in the Long Tail the niche opportunities exist, and every so often a success emerges – I have mentioned before Heather Gorringe’s WigglyWigglers.co.uk for instance. And … Continued
Much of the ‘Long Tail’ concept as Chris Anderson describes it is due to a process of democratisation driven by the web. Just as the democratisation of the ‘tools of production’ – the ready availability of PCs, digital cameras etc – has enabled users to … Continued
Some argue that, despite ‘the long tail’ that has been uncovered by the development of the web (the many minor niches that suddenly can attract a supplier to the niche because they can now find a large enough audience to make … Continued
Chris Anderson – along with Seth Godin and Malcolm Gladwell – has been among the most influential writers about how new media are creating new dynamics. As Godin looks at the nature of marketing and the change to ‘Permission Marketing’ … Continued
Previous blogs have explored some of Malcolm Gladwell’s ideas. What can a small business learn from Gladwell? Focus on identifying the Connectors (the people who know everyone and are pro-active referrers), the Mavens (the experts, the people who are … Continued